Aimed at:
13-16
12-15
14-18
16-20
Real readers' age ( I think)
13+ (Hey, our whole staff likes it.)
10-12
11-14
12-16
On the Cover
A girl wiping her head with a pad.
A laughing girl.
Leonardo DiCaprio looking moody/ sexy
Leo looking happy.
Reader's Quotes
"I hate all the ads in the other mags for beauty products."
"I'm dying to write an article... I just have to get around to doing it."
"Reluctant Hero has made me realise that I am not and never was alone."
"I never realized how big a part I play in spreading rumours. The next time I hear one I'm going to stay out of it."
"I loved the article about the camp where kids from warring countries became friends."
"I am totally in love with the Backstreet Boys! I'm like obsessed!"
"Drew Barrymore is the person I admire most on earth. She has taught me that no matter how bad your life is, you can use it to learn and grow from and make yourself a better person."
"I was disappointed in your article on race. I think it will simply take time to break color barriers."
"At work, a guy bud said he wanted to set me up with one of our co-workers. I e-mailed him back, spilling my steamiest fantasies, but I got so up in romance that I sent the message to the wrong guy - my crush!"
Written by teenagers
One advice column and the horoscopes are exceptions.
One girl wrote a review of where she shops and another made the quiz.
Ads
None
47% - CD Roms, videos, movies, books.
17% - Junk food
17% - Cosmetics/ Hair/ Personal care products
7% - Clothes/Shoes
65% - Cosmetics/ Hair/ Personal care products
11% - Clothes/Shoes
7% - Music
4% - Movies/Videos
56% Cosmetics/Hair/ personal care products
24% Clothes/Shoes
2% Music
'Serious' articles
Round table on drinking.
I am gay.
Raving is not a sin.
The Milk Conspiracy.
How to make peace with Mom
The Bra Necessities
Teens volunteering to build houses for the poor.
Melanie Bend lost her limbs but not her spirit.
Love and Sex - Honest talk from guys and girls.
I'm a video designer
I didn't know I was pregnant!
Sex files - 1998 survey of teens
Words Of Wisdom?
Advice columns
Benita the Adult - "You don't need friends like that, Honey." "First, let's assume off the top that your parents aren't controlling jerks..."
From real teens - "It's always best if you're straight -forward." "Have you tried to talk to your parents about how you feel?"
Carol the author - "Think about what you're best at and develop those skills. Little by little you can feel powerful instead of invisible." "Unfortunately some parents and siblings are hurtful, abusive and not easily changed. If that's the case (and I hope not) then work on letting their jeers bounce off you."
Doesn't have an advice column.
"[Ask] your boy to tell you what he loves about you. If he says 'Your hot bod' or something else sex-related, he's a purebred dog."
"Sigh. So many girls have body hair hang ups."
Articles about fashion and beauty
Why one girl wants to be a fashion designer.
Need a denim makeover?
Skin emergency! Conquer breakouts and save face.
Real style- school swim team models bikinis.
Stars' swing era clothes.
The 100 greatest beauty tips ever.
Seriously stylin' hair.
Boys/ Dating
Asking him to dance
He likes you! Now What?
Spring Dance Fever.
21 sexy alternatives to sex
Guys' dating freak-outs
Celebrity Articles
Talking to Hum - a local band.
How to write fan letters
Hangin' with Robyn
Tons of Titanic
Special celeb Say Anything cringefest!
Poetry and Creative Writing
"Toddler Patrol"
On the back
The editorial team and a subscription ad
Bonnie Bell skin care
Cover Girl Lipstick
Cover Girl lipstick