So what is this toolkit that we've been talking about?

Basically, the toolkit will be a bunch of "stuff" (brochures, videos, posters, stickers, magnets, etc.) that will help youth, youth groups, parents, schools, community organizations and anyone else you can think of, inform people about second-hand smoke and help them to create smoke
free spaces.

Maybe you were one of the delegates who came to Ottawa for the Smoke
Free Spaces conference. Maybe you're just interested in tobacco issues. Either way, read on. Tons of ideas were collected in Ottawa (and I should know, cause I've been reading and organizing all the ideas) and in the following pages you'll find them. We'd love to hear what you think about them.

Anyway, read on, and if you've got an idea for the toolkit, please post your idea on the discussion board. The more we have, the better this toolkit will be.

The short list: Possible Content for the Toolkit


- Graphic and shocking photos of the effects of smoking
- Critics' Choice or other videos
- Our personal stories.
- Facts and statistics to help with informing people
- Posters
- Games and fun stuff (for getting young kids' attention)
- Fridge magnets with ETS info, with room for a photo of a child - this is my reason for having a smoke free house
- Stickers for cars, houses, kids and adults; some call them decals
- T-shirts
- A "fan" ashtray for demonstration during presentations
- Guidelines for homes - smoking rules, a contract for parents and kids agreeing on where and when to smoke, if anywhere at all
- Reference guide for agencies and orgs that deal with ETS and tobacco issues
- A plan/outline for how to talk to a class and give a presentation
- Info on existing in-school programs and how to start one at your school, how to get the teachers and school admin on your side: i.e. Kick the Nic
- A campaign for ETS; how to communicate and organize with people in communities across Canada
- Brochures, post cards and other mail out samples that could be sent out to businesses, politicians, homes
- Comic strips and artwork poetry
- Contacts at the back of the book
- Cartoons that are regularly directed towards kids like Pokémon carrying the heavy message of not to smoke.
- A list of all the chemicals that actually are in a cigarette
- Evaluation of the toolkit, gauge what they've accomplished and if it was helpful - good way to get new ideas
- Positive message to smokers; encourage them to quit or now smoke around people
- Funny songsÉUSE HUMOUR!

The longer List: Some more detail on Toolkit ideas

Kits for new parents -

- Provide info about the hazards of smoking around children, geared towards new parents (a brochure, a fact sheet, post card, other resources);
- a frame or magnet that has a place for the photo of your newborn baby, and a caption or title that says "this is your reason for having a smoke-free home;
- stickers that go one homes that say "support my decision for making this a smoke-free home / car"; info on cessation support groups)

For young kids -

- a pledge (I love you contract): mom and dad can't smoke when the kids are around, only in certain rooms);
- have a workshop with fun and play activities that teach kids about the danger of smoking (i.e. a play lung that kids can climb through)
- school / community art contest: after or during the presentation, the kids are asked to draw something about how they feel about ETSÉafter, post the drawings in a public place (in the school or in the community, at the mall)É this would be a very powerful image and probably get some media attention and get people thinkingÉ approach local politicians or some other organized group to support the establishment of smoke-free spaces

For Middle and High school youth -

- Trivia games, "real life" speakers, begin to introduce shock value, lots of visuals (slides, stickers, posters, etc.)
- TRUTH TRIPS: day trips to chemistry labs, cancer clinics, elderly homes, trivia came where the students learn what is in the cigarettesÉ"bring them to a chemistry lab to view the chemicals first handÉ bring them to cancer clinics or bring speakers to themÉbring them to an old folks home to hear the experiences-there is instant respect for the elders"
- Make is un-cool to get fooled (by the tobacco companies) into smoking
- Have a youth center that's geared toward smoking cessation, promoting FREE activities such as sports.
- For older youth: BIG SHOCK TREATMENTSÉbring them to an autopsy, or show a video of an autopsy, allow them to have a frank talk with victims
- Focus on the deception of the tobacco industry. Teens don't want to be ripped off! They also like to protest give them a reason to protest the tobacco companies.
- Make it part of our curriculum as soon as kids are ion schools!!! And make it part of parenting classes.
- Have an old or young buddy system "keep your buddy smoke free" older students should talk to the younger students about the smoke free spaces because the younger students look at the older students as role models
- "I promise not to be deceived."

Ideas for TV Commercials -

"smoke free spaces leaves a lasting impression"
Scene 1 - Girl A smoking (16) Girl B watching (12)
Scene 2 - Girl B smoking (16) Girl C watching (12)
Scene 3 - Girl C watching, etc. (or something along those lines) "

Shouldn't all places be smoke free spaces? Protect the young ones."
A pregnant woman walks into a restaurant where there is much second hand smoke. The camera and audience follow the smoke as it goes into her lungs and eventually into her fetus: and the message would be that this is how smoke affects youth, even before they are born

Boy in the hospital is really sick because of someone around him smoked a lot. He talks about what grade he's in, what sports he'd play is he wasn't sick - if it wasn't for his illness caused by ETS: It's harming our children

Making commercial - staring regular people that could be shown before a movie

Street cents: What's your beef? Public service announcements

(PSA) - include teens & sports stars (showing how smoke affects their ability to play)

Make a commercial something like the girl in the alcohol commercial (girl who smokes and talks about how it affects her, a YOUNG girl, maybe in her preteens)

Mother smoking and little kid beside her coughing

Ideas of Posters -

- un bébé dans un berceau entouré de sa famille qui fume et le slogan.
- deux ado (amis) un fumeur et un non-fumeur et le slogan
- dans un restaurant, des fumeurs proche aux non fumeurs et le slogan.

Contests -

- Scavenger hunt: seek out ETS facts posted around the city on poster, in restaurants, on the street, etc (prizes donated / awarded weekly) promoted by local media, radio, TV, businesses, etc
- Comic strip contest: Funny or shocking - geared at kids. Present idea to local and school papersÉ contest for who can draw the best comic strip about the effects of ETS (12 strips - one for each month
- art contest: after the kids are given a presentation, the kids are asked to draw something about how they feel about ETSÉ post the drawings in a public place (in the school or in the community) which would be very powerful and probably get some media attention and get people thinkingÉ approach local politicians or some other organized group

In the Community -

- Focus group/round table: where people talk about ETS; helps get people connected and help to make people aware
- Expose strategies of tobacco companiesÉ Ôhow cigs are made' Ôhow youth are conned into smoking' Ôhow we're making them rich'
- Town meetings
- Contact local media and let them know that this is a priority to youth: write letters, make phone call, get your class to meet with local politicians
- Lobby to get laws changes: write letters! Need a model
- Newspaper "fillers": when a newspaper has space, add some ETS adds
- Look at current smoke free spaces in your town and promote them, encourage them, support them.

In the home -

- Help kids to talk to their parents by providing material in the toolkit that would make having the talk easyÉ help to get the ball rolling
- Fun family contest challenge: challenge families to see how long they can go without smoking in the houseÉ in the end people will get used the fresh air in the house, and people will see and smell and feel the difference
- Set guidelines in the house: one astray, closed doors, open windows, carbon monoxide, one smoking room, fan in the room
- "I promise not to be deceived (by the tobacco companies) contract" that teenagers sign - cause teens hate to be deceived
- Take a carbon monoxide detector and tell them all of the chemicals at their house, give them facts that are in the house, give them facts about the damage it is causing to everyone

In the school -

- MAKE SURE THERE IS ONGOING SCHOOL EDUCATON (not a one-time deal)
- Info workshops: directed at youth ("at us")É do information based workshops about smoking and ETS, and how to use the toolkit. We need to be able to pass on the workshop model so new participants can do similar workshops in their school. Also this would work for younger kids, starting in grade 4 -5, run by kids in grade 7-8, and it would be on-going so that the info is not lost, but sharedÉ and this would help kids to talk to their parents about not smoking at home
- Work with school faculty to make school smoke-free
- "I promise not to be deceived (by the tobacco companies) contract" that teenagers sign - cause teens hate to be deceived - good classroom activity/ learning tool
- art contest: after the kids are given a presentation, the kids are asked to draw something about how they feel about ETSÉ post the drawings in a public place (in the school or in the community) which would be very powerful and probably get some media attention and get people thinkingÉ approach local politicians or some other organized group
- Suckers not cigarettes: kids go around at school offering other kids a sucker, in exchange for the cigarette to be put out
- The "penny drop" message over the PA system in schools.
-Provide examples of school activities to promote smoke-free spaces: i.e. "Smelly sweater" and "the tar jar" "the butt jar", Week of the living dead
- After presenting in schools have a speaker's corner type video set up to get reactions.
- Incorporate into gym classes etc, give rewards for good behaviour

Slogans -

Learn it, live it.
Smoking Sucks
Smoking. Do it and die.
Will you kill your kid?
You'll do anything for your child, but will you save him from tobacco?
You'd do anything for kid, so why are you killing him?
You'll do anything for your baby, but will you give your baby a chance at a smoke free lifestyle?
Your cigarette lasts five minutes. How long will your life last?
You have a right to smoke, and I have a right to a smoke free space.
Reduce the use. Create smoke free spaces.
Age doesn't matter: smoking kills everyone
smoking sux
Smoking Sucks.

Save them when they are young ... save them for life
Be Smart, Don't Start.
A natural high instead of a cancerous lie.
I don't want to die so I stick to a natural high
Children and youth: Don't fall for the spoof.
You need to know the truth about the cancerous spoof.
We like natural air, so don't light up when we are there.
How About Not Doing Smoking (HANDS)
Stay the way you are: Great
Make the cool choice ! (don't smoke)
Use your strength, smarts & style to stomp out their scam
the tobacco industry wants to hook em young and hook em for life - SO DO WE

A few last words

We (youth) need to be the ones to talk to young children and to other youth about the danger of second hand smoke.

We need our tools to be fun and interactive.

We think that having a Smoke-Free Spaces conference every year would bring new kids to the issue, and educate them.